“How do I create a Wikipedia page about myself?”
“How do I get my business listed on Wikipedia?”
As an author and business owner myself, I’ve heard many different
versions of the above questions from fellow authors and entrepreneurs, but I feel
like they’re not asking the right questions. My company, Mindstir Media, was listed
on Wikipedia for a few months in 2016 (more about that later), and during that
time, I learned some valuable lessons I want to share with authors and business
owners alike. Surprise, having a business Wikipedia page isn’t all it’s cracked
up to be. Yes, it can be a nice ego boost to stumble upon your name on
Wikipedia, and it can add credibility to you and your company, but there are
some major downsides to having a Wikipedia page that you should consider as
well…
- Many pages
include inaccurate information. Anyone with an active Wikipedia account can
create a page or edit one, so Wikipedia is notorious for providing inaccurate
information and not always being the most reliable source. Yes, the site has
some amazing, hard-working volunteer editors, but they’re imperfect people
nevertheless, and they lack knowledge on certain topics.
- You’re not
supposed to promote or advertise on Wikipedia. As part of Wikipedia’s long
list of editorial guidelines, a page/article is supposed to be devoid of
advertising or promotional copy. It needs to read as an unbiased encyclopedia
entry and include reliable and independent references. So, basically, the copy
needs to be dry and unwelcoming. It’s not the place to write a fun and exciting
bio about yourself or your company. In
fact, you’re not allowed to write about yourself at all! Don’t expect a
Wikipedia page to “promote” your company.
- You need to
constantly monitor your Wikipedia page. I noted above that many articles
have inaccuracies and you are not allowed to write about yourself. Well, you’ll
also need to keep a close eye on your Wikipedia entry for any sudden changes so
that you can take action if needed. In most cases, inaccuracies are just honest
mistakes. In few other cases, changes to your page are meant to harm you or
your company.
- Making lasting
changes to your Wikipedia page is difficult to do. Since you can’t edit
your own page, you’ll need to enlist a trusted Wikipedia editor to make
necessary changes if you detect anything erroneous or questionable mentioned on
your page. And then hope and pray that the changes stick and aren’t reversed by
another editor/admin. Keep in mind that Wikipedia frowns upon “paid editing,” and
it will be incredibly difficult to locate a volunteer editor to help you with
your article.
- Your page can be
deleted at any time. There is a long list of editorial guidelines on
Wikipedia. Again, the editors and admins are imperfect, so mistakes are made
often. Articles are deleted every day for various “reasons.” That’s what
happened to the Mindstir Media Wikipedia page a few months back. One day it was
there in all its glory and the next day it disappeared because the editors
decided suddenly, after several months, that the references in the Wikipedia
Mindstir Media article weren’t independent or large enough sources. Of course,
there are other companies far less notable on Wikipedia. This was a tough pill to
swallow initially, but ultimately, I saw it as a blessing in disguise for
Mindstir Media.
Due to all the reasons above (and
more), I’ve concluded (for now) that Mindstir Media is actually better off
without a Wikipedia page. In my opinion, you’re probably better off staying
away from Wikipedia, too. Your time and resources are much too valuable to
spend on a website that you can’t update yourself; isn’t in any way
promotional; needs constant monitoring; and can be altered or deleted at any
time without your consent.